A far cry from the track he dropped last week (check it at the bottom), here’s the latest from Incomparable Shakespeare - a soulful, upbeat jam that celebrates being different and pokes fun at the state of the industry.
A couple years ago, I was being courted by a bunch of major labels which culminated with a deal on Universal. Before landing the deal, I’d have meetings with A&R’s who would be like, “you’re dope, but we don’t know what to do with you”. All the while I’d be balancing schoolwork and hustling music. Although things didn’t pan out as I wished, I learned that the industry’s business model is built on competition, not innovation. So instead of chasing the status quo, I began to really embrace the things that made me different. Although I’m 2 years removed from it, graduating Summa Cum Laude is one such thing. So while we often hear about drug dealers, grandiose living or rappers dropping out, I’m the proud graduate!
How you market a rapper with a 4.0?