Woodkid – “Iron”
Everyone is in a hurry these days. It’s all about instant gratification. If a video doesn’t instantly grab you, you’re likely to turn your attention to something else. Yoann Lemoine doesn’t cater to that. He’s the man behind the visuals for Lana Del Rey’s “Born To Die” and Drake’s “Take Care.” He’s also a musician himself (stagename: Woodkid), and these visuals he created for “Iron” may be slow building, but they develop into some of the most striking imagery to go into a video in years.