The xx enlists the Creators Project to help out with this video for “Chained.” When your band has such a distinct aesthetic, setting the right tone with a video isn’t always an easy thing to do. They nailed it with this one, combining two things that fit perfectly with The xx’s new material:
1. Underwater shots
2. Slow motion
The beginning of the video is alright, but once the underwater shit starts going down it’s next level. It also really, really makes me want to listen to The xx while scuba diving. I’m not sure if that’s possible though. Probably. It has to be, right—I mean, it’s almost 2013 and if we can’t scuba dive and listen to The xx at the same damn time then what are we doing wrong and how can we do better?