Los Angeles director Vincent Haycock and Florence revisited the Ceremonials track “Lover To Lover” for a dramatic new set of visuals. Here’s some background courtesy of Nowness, where you can also read an interview with the director.
Haycock wanted to further explore singer’s interest in acting in his film for “Lover to Lover,” the latest single from her hit sophomore album Ceremonials. “She wasn’t just Florence, she was playing a character,” he says. “It was exciting to take someone who’s built such an iconic visual style, with the floaty dresses and distinct look of her videos, and do something really different.” Performing opposite Australian actor Ben Mendelsohn, who stars alongside Brad Pitt in the forthcoming flick, Killing Them Softly, Welch’s on-screen interpretation echoes the track’s heart-aching refrain, “There’s no salvation for me now.”
Beginning in a drab Los Angeles house and building to a cathartic gospel frenzy, the romance ends as the lovesick heroine disappears amid mist into the Pacific Ocean. “The waves were enormous, it was freezing cold and four in the morning—I was weeping all the way in I was so scared,” recounts the MTV Award-winning singer, laughing. “It was the most intense experience because we shot the whole day before; I went back to the hotel, slept for three hours, woke up and dove into the sea.”