Why Hot 97 Doesn’t Play Underground Artists

ebro Why Hot 97 Doesnt Play Underground Artists

Hot 97 program director Ebro responds to all those curious as to why the radio doesn’t play local underground artists. He gets it—a lot of these young artists are bubbling and people are interested—but he insists that those artists still have a long way to go.

“Those are for the minor leagues, they still on the come-up. We put them on Rosenberg’s real late show before they make it to prime time… You don’t just get a slot, you earn a slot.”