How To Destroy Angels, the project of Nine Inch Nail’s Trent Reznor, his wife Mariqueen Maandig, Rob Sheridan, and Atticus Ross premiered this unsettling new video for their song “How Low’ over on NPR today. The video, directed by London based visual arts collective Shynola, shows man hunting man in a dystopian world, and really is worth watching right to the end. The collective had this to say about the video:
“We had a great conversation where the band articulated their ideas about modern identity, the effect of technology on culture and our inability to connect with others. We’re fascinated by anthropology and coincidentally we had been toying with ideas for a feature film about a post-technology civilization, in which humans have reverted to primitive behavior. Sometimes things just fit together.”
Welcome Oblivion, the debut full-length from How To Destroy Angels, is out March 5th.