DIIV’s Zachary Cole Smith Blasts SXSW in a Tumblr Post

Photo by: Dominik Halas

Photo by: Dominik Halas

With SXSW in full force, the annual Austin music festival is already creating a flurry of headlines, but not everyone is completely happy with it. DIIV’s Zachary Cole Smith took to Tumblr to let fans know what he thinks of the festival, and he didn’t hold back. But just to make it clear, it isn’t all bad. After letting off the rant, he tweeted: “for the record, i’m actually having a blast at SXSW.”

Hi Austin. Fuck SXSW. There… I said it.

Here, the music comes last. 5 minute set-up, no sound check, 15 minute set.  The “music” element is all a front, it’s the first thing to be compromised. Corporate money everywhere but in the hands of the artists, at what is really just a glorified corporate networking party. Drunk corporate goons and other industry vampires and cocaine. Everyone is drunk, being cool. “Official” bureaucracy and all their mindless rules.  Branding, branding, branding. It’s bullshit… sorry. 



  • toobadtoogood

    Hey P & P…..you’ve never seemed like a blog that would post such tasteless advertising on your blog, but damn….I guess everyone has a price.

    I get it, ads bring in money – but could you have not found a more tasteful way to advertise? Your site looks and feels like a junky entertainment site now. I mean a pop-up before entering the blog? seriously?

    thanks for ruining a good thing. twas good while it lasted.

    back to pitchfork.

    ps. guess this would be the equivalent of a fan telling an artist “you sold out maaaaan” in a hippie voice.

  • Jumi

    >Goes to Pitchfork

  • PigsAndPlans

    To be honest, I have absolutely nothing to do with advertisements on the site. I’ve never seen a pop-up ad that comes up automatically or I would bring it up and see about taking it down. Ads usually only come up if you put your mouse over them. Takeover ads usually only last a few days, and I don’t mind them. They are just taking up blank space.

    What we focus on is the content. We aren’t tied in with labels, PR firms, and agendas having to do with our events and our relationships. We can say whatever the fuck we think, and every single writer at this site cares deeply about music and the integrity of our site. You wanna go to Pitchfork because it looks cleaner then go for it, but if you think you’re somehow avoiding corporate influence because they keep their ads tasteful and their aesthetic is clean, then I think you’re missing the point.

  • toobadtoogood

    well the ads are gone now, so I’m not sure where to start. But when I logged in last night, the site looked like like world star hip-hop with Ralph Lauren ads that were brighter than your actual site. But let me explain why I found it to be bothersome…

    when i’m logging on to one of my favorite music blogs to soak in music culture and my eyes are distracted by ads everywhere, my experience is diluted. we’re being advertised to nearly every second of the day, sometimes its nice to visit a website (or even psychical space) where its about nothing but the culture/experience.

    I’m not naive, and corporate influence is not my issue. I just think there are tasteful ways to collaborate. Again…the ads are gone now, but just for discussion sake:

    “because they keep their ads tasteful and their aesthetic is clean, then I think you’re missing the point.

    the aesthetic you’re referring to – is what I associate with a website’s personality. And to me Pitchfork comes of as music purists that cannot be bought out.

    I mean, you guys champion ‘pure’ artists all the time. How would you feel if you were watching a James Blake video and half the video screen was an advertisement for Macys’ ?

    at the end of the day…I do believe you’re one of the few blogs that still have a personality, so seeing it littered with trash just made purist music nerd cringe a little.


  • PigsAndPlans

    If you associate the look of a website with its personality then we’re just on different pages. I’d hope that you judge us on our content, on what we cover, on how much effort we put into finding new and exciting artists, on our intentions. I get it, ads are annoying, but we aren’t a personal blog anymore. There are still plenty of those, but once it turns into a revenue-generating part of a business, that just isn’t realistic. We COULD take all the ads away, but then revenue would have to be coming from somewhere else, and if you ask me, it’s the alternative sources are what really ruins the integrity of websites.

  • Jetsfoo21

    adblock my friend?

Latest News