How Much Kendrick Lamar is Too Much Kendrick Lamar?


Kendrick Lamar is like Sriracha. We can all agree that Sriracha is delicious, but it has blown up to almost overwhelming and gimmicky levels, and now everyone is like SRIRACHA EVERYTHING—Sriracha chips, Sriracha wings, Sriracha in my soup, Sriracha tacos, Sriracha trail mix, an entire Sriracha aisle at the Asian market on the corner. And to be honest, all of those things are delicious, but it’s tiring. Even the Sriracha early adopters who have been going hard for years telling all their friends about the red chili sauce with a rooster on the bottle are reaching for the Cholula and Texas Pete.

Remember what it felt like when you first got your hands on some Sriracha flavored eats? Remember how it felt to listen to a new Kendrick verse for the first time? Both still great, but it’s not quite the same.

After dropping what was almost unanimously deemed the best hip-hop album of 2012, Kendrick Lamar’s popularity has been rushing to catch up with his critical acclaim. Stragglers are hopping on, the masses are getting acquainted, festivals are all saving him a slot, and corporations are throwing money in the air to get a slice of K. Dot.

But the thing is, Kendrick Lamar still isn’t on the level of rap superstars who have branded themselves and dominated airwaves for years. I know this because the other day I mentioned Kendrick to my mom, casually in conversation, and she said, “Who?” I was shocked, because my mom tries to keep up with things in music and she’s a pretty good gauge for when an artist crosses over into the mainstream consciousness. Evidence:

The point is, Kendrick may be saturating the market right now, but he’s doing it for good reason. In the past year he’s worked with everyone from 50 Cent, Young Jeezy, and Drake to Emeli Sande, Lady Gaga, and Dido (yeah, remember that?). Every time he gets on a remix or lands a feature on another major artist’s album, he’s being introduced to a new audience.

It is starting to become a little much, but if there are two things that you could consume forever and never get sick of, those two things are probably Kendrick Lamar’s music and Sriracha.

  • Leland Charles

    build you up to bring you down to build you up again they say Hov we need you back so we can kill yo ass again…this lyric fits the situation perfectly

  • realtalk™

    lol i left that comment on 2dbz about kendrick lamar OD.. so random seeing it here haha

  • Rob J Hyland Monks

    I think the ‘Fucking Problem’ verse was the threshold for me. ‘I know you want this DICK!’, c’mon son, your better than those fools.

  • Aaron Cunningham

    So… You wrote almost 400 words just to compare Kendrick Lamar to Sriracha and announce that you never get sick of either… I guess you weren’t getting any responses to the letters you sent to his label? What’s your thesis here? “Kendrick Lamar is talented, his music ubiquitous, and I’m fine with that.” Supported by a bunch of lame tweets. Counter-point provided by your Mom not knowing who he is. Wow. The Internet is FREE!

  • Billy’s Kingdom

    yp this

  • PigsAndPlans

    Really just bringing up a point that sometimes even the best things can get to be too much, but sometimes it’s only too much to the people who are hyper aware. I think people who are super plugged into the music world lose sight of the fact that normal ppl (my mom) aren’t aware, and when you are reaching the star level of someone like Kendrick it’s important to reach those people.

  • Dsunn

    sriracha lays sucked

  • batmayne

    Am I the only one that didn’t know what Sriracha was?

  • Joyce Ng

    What in the actual fuck, Batmayne. So disappointed in you.

  • PigsAndPlans

    Nah my mom also didn’t know

  • batmayne

    Like pouring Sriracha on my wound.

  • Miles Brown

    really? because even with that line, he still hands down had the best verse on the song!

  • Michell C. Clark

    I mean that was the most quotable line of the whole song in my opinion. What was so bad about it? Humor charms.

  • Rob J Hyland Monks

    The bar was set low my friend.

  • U NO

    No matter what people say about this dude, he literally came up from nothing. His story is true and people will remember like Pac.

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