By this weekend, Twitter will no longer be limited to 150 characters and uploading photos. The social media platform will launch its music discovery app this weekend at Coachella, and it has also confirmed its acquisition of We Are Hunted. The music discovery site developed a proprietary search technology that continuously scans the internet in order to find new music, and the forthcoming Twitter Music app will most likely use the same technology. It’s rumored that the app will suggest music based on the artists that the user follows on Twitter via third-party music-delivering services (Soundcloud, iTunes, etc.).
We Are Hunted posted to its site yesterday: “While we are shutting down wearehunted.com, we will continue to create services that will delight you, as part of the Twitter team… There’s no question that Twitter and music go well together. Artists turn to Twitter first to connect with fans, and people share and discover new songs and albums every day. We can’t wait to share what we’ve been working on at Twitter.”
The app will be launched at the first of two Coachella weekends, though not necessarily today.