If you’re going to make a record that captures a slice of New York, you could do a lot worse than to pay homage to 50 Cent, the scrappy New York Knicks team from 1996, and the Beatnuts (keep your ears peeled at 1:43) in one fell swoop.
With a steadily mounting buzz at their backs, Queens natives World’s Fair release new single “’96 Knicks,” an ode to the scrappy mentality that New Yorkers know well (as personified by the particular team that perhaps best embodies New York grit). Over a shimmery, hard-hitting beat, and display the energy that’s made them recent staples of NY’s once again burgeoning underground scene–one producing intriguing and varied talent at a rate reminiscent of the late 90s/early 2000s.
The sounds might be different, but the do-for-self-forget-the-radio ethos that typified Rawkus, Def Jux, Eastern Conference, and a host of other labels from early in the new millennium is alive and well, inspiring groups like Flatbush Zombies, Pro Era, Bitches is Crazy, and World’s Fair to simply create and see what happens. So far so good.
Check out “’96 Knicks” below.