Digital Sales of Singles are Declining in the U.S.

nielsen32 Digital Sales of Singles are Declining in the U.S.

Nielsen SoundScan’s mid-year report is in, and some of the findings are a little surprising.

Over the past year, digital single sales have dropped 2.3% to 682.2 million units from 698 million units at this same point (through June) in 2012. Surprisingly, while the sales of singles drop, digital album sales continue to rise—despite a drop in overall album sales—increasing 6.3% to 60.8 million sold.

Other statistics from the report:

- Last year at this point 11 albums broke 500,000 units sold, while in 2013, 15 albums have done so
- 51 singles have sold over 1 million units this year, compared to 47 in 2012
- Macklemore & Ryan Lewis’ “Thrift Shop” leads single sales with 5.6 million units sold
- Overall album sales have dropped 5.6% to 60.8 million
- Catalog sales (as opposed to current albums) dropped 20 million
- Current track sales rose slightly to 315.5 million from 311 million
- Universal owns the largest share of the market with 37.6% in sales
- Independent labels’ market share has dropped slightly from 12.7% to 12.1%
- Online, mail order, and concert venues experienced a 5.7% gain in sales to 15.2 million units from the 14.4 million units at this point in 2012

(Billboard)

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