Nigerian music is finally blowing up on the global scale, and it’s about time.
Sure, the world is familiar with the legendary Fela Kuti, and hip-hop is sprinkled with Nigerian-Americans—from American rap stars Wale and Tyler, The Creator to London grime staple talents JME and Skepta—but it wasn’t until recently that Nigeria proved their entertainment industry infrastructure was powerful enough to produce and sustain so many talented artists.
Before 2002, international (and even traces of American) music dominated the playlists of younger generations, but today, Naija is churning out certified pop stars, and bigwigs across the globe are starting to take notice. Mega brands like Coca-Cola are fully investing in the music culture of Nigeria to help marketing their product across the continent. Record labels are showing interest in these, leading to Nigerian music history milestones like Rick Ross collaborations, Kanye West/G.O.O.D. Music signings, and some of the country’s most successful talent sharing stages with internationally recognized pop icons.
Read on and get familiar with some of the biggest names in Nigeria’s flourishing scene.CONTINUE READING