A$AP Mob comes out in force in the new video for A$AP Ferg’s “Shabba.” This is essentially Ferg’s coming-of-age party — the mob has taken control of a fine chateau by the sea where they bounce to the beat among models and gold teeth. I like these videos because it’s an unblinking stare into the persona an artist/label is trying to create: this is the A$AP brand, complete with Yams taking a slug from a bottle of Henny.
It’s a little kooky, a little goofy, maybe even a little ridiculous, but Ferg, Rocky et al. never take themselves too seriously. Rocky gets chased around by some pudgy Greek cake demon then the crew takes a couple short conversational interludes mid-song, ensuring the video as a piece of conscious theater. Shit, the man Shabba Ranks himself even makes an appearance. And god damn that is a crisp image. Ferg’s debut Trap Lord gets its release August 20.
Watch Complex TV’s recent episode of The Neighborhood with Ferg below: