Kendrick Lamar’s “Control” Verse Drastically Influenced Other Rappers’ Social Media Channels


Kendrick Lamar‘s verses on Big Sean‘s track “Control (HOF)” blew up the internet last week and the effects of his rapid-fire rap game namechecking are still being felt. Aside from a number of rather meh-worthy responses, the artists that Kendrick mentioned have seen significant changes in their social media followings.

According to the research done by BBE Booking Agency, Lamar may have boosted relatively niche artist Big KRIT to a much higher level in mainstream hip-hop culture. Not only that, but the overall effect of the song seems to be shining the spotlight on Jay Electronica in a way that’s never been seen before. Check out the gallery above to see each relevant rapper’s growth on their social channels.

The info is taken from the data analytics software BBE uses: NextBigSound and Beatdeck.

(BBE Booking Agency)

  • SpiffyIfy

    I think I’m more interested in how they got this information than the information itself

  • Billy

    It says taken from Nextbigsound and Beatdeck. This software allows you to monitor the social media activity(Facebook, Twitter, Spotify, Wikipedia, etc) for different artists.

  • SpiffyIfy

    Oh, cool. I had no idea tech like that even existed

  • Chopz

    I’m sure Jay Elecs biggest change is due to the fact that he hasn’t been mentioned for a while. These percentages are relative to the amount of mentions that they already have which is why the artists that are already buzzing have significantly less change.

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