Sometimes it seems like Drake is oblivious to the things that make him the target of so many jokes, like he’s just being himself and everyone else is just picking on him because they’re jealous. Other times, however, it seems like Drake is completely aware of the things that make him meme-able, and he plays into them because why wouldn’t he? These are the things that make celebrities the topic of conversation, and Drake is certainly one of the more talked about celebrities. If that helps with record sales and chart results, then go for it Drake. Wear your sweaters. Burn your candles. Talk about your feelings.