Vic Mensa‘s INNANETAPE is just four days from its release. He’s already lined up a tour with Disclosure and established himself as the next Chicago rapper in line behind Chance. Now Vic has decided to give us another peek at his orange-soda-tinged lifestyle with a new video for “Lovely Day.” I believe it’s what a film critic from the 50’s would call a “rollicking good time.” Vic hops into an orange roofless jeep and screeches around some seaside corners, picking up a couple girls and hopping in some pools throughout the day.
What catches me about these visuals is the energy that surges forward out of the accelerated images. Vic Mensa seems strangely at home with the tape running at 150%, tweaking out on rooftops, in elevators, and underwater. His INNANETAPE drops September 30.