Earlier this summer, Jay Z's #NewRules Samsung commercial announcing his latest album Magna Carta Holy Grail aired for the first time during the NBA Finals. In that ad audiences were treated to a montage of Jay hard at work in the lab surrounded by some of the best producers in the business: Pharrell, Swizz Beatz, Timbaland, and Rick Rubin who was featured extensively chillin' on the couch swaying his head side to side while sporting his trademark hippie look. So, understandably, fans were left to assume that the album would come as advertised and feature production work from everyone seen in the promo. Not so. Rick Rubin later explained to XXL that he was merely there as a casual listener, just a fan in the room with the crazy connect to the new Jay Z album.
And then it got people thinking. If he wasn't there to produce, then what gives? Pretty soon it had fans, journalists, and bloggers checking his cred to get to the bottom of things. So, P&P did some digging of our own through various interviews, stories, and documentaries to shed some light on the Def Jam founder's day job over the years. This is what we concluded.Click to start the list