Heineken Aims to Change the Way Music Smells With The Scenthesizer

Do you ever think about how music smells? Or do you just assume that it smells like weed, beer, and whatever’s making the bottom of your shoes stick to the ground when you’re at a concert? Heineken wants to change the way sound and smell interact, so they’ve developed The Scenthesizer.

Still in its early stages, the Scenthezier allows DJs and performers to control the way a room smells by pumping scents out with the touch of a button. The product tagline: “Music will never smell the same again.”

Watch a video on the product below.

(FACT)