Is Beats Music Going to be Successful?

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By Gus Turner

Beats Music, the streaming service helmed by Dr. Dre, Interscope Geffen A&M Records chairman Jimmy Iovine, and Nine Inch Nails frontman Trent Reznor, launched this Tuesday (January 21). Described as a “new kind of music streaming service,” Beats Music claims to deliver a highly customizable listening experience to its subscribers. For example, it offers unique functions such as the ability to create playlists by vocally describing your current setting or activity, and a social connectivity component that will allow users to follow bands, experts or friends. “Friends of Beats” playlists have already been created by a number of celebrities including Dre, Zedd, Stevie Nicks, and Tom Hanks.

As of today, overwhelming traffic has led the company to put a temporary stop to new users being able to sign up for the service, and Beats Music has introduced a "gate" that will slowly allow new users to sign up and build a profile.

So, demand has been high, but will the users of the free trial take up the payed option when their trial ends? Are all the features useful? Does the service actually work? And is Beats Music a realistic competitor to Spotify, Rdio, and other streaming services?

We tested it out to give you the answers.

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