Drake featuring Drake: What it Will Take For the OVO Sound Label to Be Successful

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By Charles Holmes

With the release of Nothing Was The Same, Drake proved to be rap’s reigning king. Mr. Aubrey Graham has ascended to the upper echelon of rap royalty and in the process gained the respect of his peers, fans, and the general public. Drake has become one of the most popular hip-hop artists on the planet, selling 658,000 units in his first week, winning a Best Rap Album Grammy for Take Care, and having 12 number one singles under his belt—more than any other rapper. So what more can Drake accomplish?

For Drake to follow the same trajectory as his idols, he needs to prove that he can make stars. Drake has an uncanny ability to recognize talent. He introduced the world to The Weeknd, toured with A$AP Rocky and Kendrick Lamar before they became household names, and popularized the Migos flow before many people knew that “Versace” was anything more than a high-end clothing brand. Like Jay Z with Roc-A-Fella, Kanye with G.O.O.D. Music, and Wayne with Young Money, Drake has to build a stable of artists that can help him solidify his OVO Sound imprint.

Here are the ways Drake can make his OVO Sound label successful in 2014.

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