In 2014, there are countless album release strategies to go by, even the most seemingly farfetched could work. But one guaranteed way to get the peoples’ attention: drop never-before-seen vintage video of a young Kanye West rapping. That’s exactly what Chicago-Atlanta rapper Cap-1, known for his 2 Chainz features, did in the trailer for his upcoming Caviar Dreams mixtape, sneakily inserting footage from 1998 filmed in Chicago of a fresh-faced Kanye West back when he was still on the come-up.
He arrives around the 33-second mark to spit lines like “Keep the game / as long as I keep the fame and keep my name / Kanye to the, uh, West.”
Aside from old-school Kanye, the best part of this video has to be the DIY stage with a gold backdrop the rappers assembled in someone’s basement. Gotta wonder if 2014 Kanye would approve of that home decor.
Watch the video above.