Pepsi has launched their global 2014 football (soccer) campaign, which, according to the brand, is an interactive film and TV commercial that celebrates football and music proving that “now is what you make it.” The soundtrack for their first clip comes courtesy of Janelle Monáe, who reworks David Bowie’s iconic “Heroes.” Monáe’s new version maintains the inspirational feeling so central to the original, but updates the production with a much funkier sound. Monáe gave some background on her rendition, telling Rolling Stone:
“Bowie is part of my musical DNA in so many ways. And ‘Heroes’ is one of my favorite Bowie songs. When you love your favorite song, you want to keep some of the beautiful qualities of the original, but we brought Atlanta in the drums and wanted them to be thick and hit hard. It’s like us reimagining it. I thought, ‘If this song was in my dream, how would it get from our dream to my reality?’”
Listen to her cover below.