In case you’ve been wondering what Heems has been up to since Das Racist broke up, here’s a quick lowdown: he dropped two underrated mixtapes, toured around the world, recorded his debut solo album in India (due later this year), recorded a short EP with Riz MC, and somewhere in between did an absolutely bizarre Japanese commercial for Vitamin Water. Yes, that’s right, the dude that wrote “Combination Pizza Hut and Taco Bell” made a song for a Japanese Vitamin Water Commercial. It seems like an odd move for him to make, but when you watch the bombastic clip it all begins to make sense. New plus York does in fact equal New York.
Watch the commercial above.