In today’s world of endless access to music, some genres are falling behind. Hip-hop, pop, and electronic are growing with the internet, adapting to the increasing speed of music consumption and the new opportunities created by the online world. Rock music, it seems, isn’t keeping up. We don’t have many emerging rock stars, and the old format—a few singles, a few videos, and an album every couple of years—just doesn’t mesh with the fast pace of today’s world.
The Neighbourhood is looking to do things differently. Lead singer Jesse Rutherford wants to make it cool to be in a band again. The California group has already conquered charts and sales numbers with hits like “Sweater Weather,” and now they’re looking to take a note from something hip-hop has been doing for years. They’re planning on dropping a mixtape.
To go along with the announcement, the band has made a video for “Lurk” that features footage of Russian figure skater Evgeni Plushenko. It’s a routine that might leave you confused as to whether you should be taking it seriously or laughing at it. It’s also a routine that won Plushenko a gold medal.
The Neighbourhood’s upcoming mixtape is called #000000 & #FFFFFF and it will be made available, for free, on Live Mixtapes. This isn’t some random rock remix album of leftovers and freebies that they’re calling “a mixtape.” They’re actually releasing a mixtape. Until then, check out the video for “Lurk” above and listen to “Silver” and “Unfair” here.