Atlanta’s iLoveMakonnen has been on a tear lately and isn’t planning on slowing down anytime soon. Today, he revisits his recently released Drink More Water 4 EP (which we highlighted here) and supplies a visual for the FKi-produced “Hold Up.”
The Goodwin-directed video—shot last week during Makonnen’s brief trip to New York City—takes place in Brooklyn and focuses largely on the decorated doll head he carries with him everywhere he goes. “Hold Up” may not be as triumphant as “Club Going Up On a Tuesday,” but it’s a hit in its own right, and the one-shot clip should only add to his growing mystique.
Watch above, and stay tuned for more.