El-P & Killer Mike
Album: Run The Jewels Why you should listen: You think music is more important than marketing
While Jay-Z was busy writing #newrules about sales figures which would send his album platinum before it was even released and make him a lot of corporate dollar, El-P and Killer Mike were out here not giving a fuck. The duo (recording together as Run The Jewels) released the year's hardest LP for free through Fools Gold, with very little build up or advertising, and their total lack of interest in sales figures or album profits is truly refreshing. Plus, the music is good. Very good. Get their album here.