You think of words in terms of SEO
It doesn't take long for bloggers to catch on as to how important SEO (search engine optimization) is to a blog. In order to get your site really out there, you need to make sure that you have a solid headline with well thought-out choices of words. Your aim is to have words that will appear in a search engine's results. Once you realize what power specific words have, you no longer have the ability to be casual with words. You become a slave to words, and it will never be the same.