Only Sign Artists That Challenge Your Claim to the Throne
Right now only three recording artists are signed to OVO Sound: PartyNextDoor, P Reign, and Majid Jordan. While talented, none of the artists have shown much potential of stealing their boss’ thunder. PartyNextDoor’s self-titled debut showed the young singer grasping at the role the Weeknd provided for Drake, albeit with more auto tune. P Reign was shouted out on Drake’s “We Made It” freestyle, but his song “We Them Niggas” with A$AP Rocky shows an MC that isn’t as lyrically dexterous as his label head. Majid Jordan helped Drake realize his future pop-song-turned-wedding-anthem ambitions with “Hold On We’re Going Home,” but the duo has been relatively quiet since the albums release.
Drake needs to find artists that have the potential to become bigger then him. Like Jay-Z with Kanye or his own mentor Lil Wayne signing a young Drake and Nicki, Graham needs to find an artist that will force him to keep his sword sharp. For the time being, his OVO signees are not that.