ZelooperZ is part of Danny Brown's Bruiser Brigade crew, but his recent buzz is about more than a Danny Brown co-sign. At 20 years old, the Detroit rapper has already developed the kind of persona that makes him impossible to ignore, and he flaunted it at SXSW. He performed at the Complex house and during Danny Brown's Red Bull set in Austin, and a week later, everyone is still talking (including us). He's energetic, charismatic, and most of all, he's borderline demented in the best way possible. Hip-hop's moving in a lot of strange new directions, and instead of holding it back or trying to keep up, ZelooperZ is doing the pushing.