If you had told me four years ago that my first job out of college would be running a company's social media, I would have laughed in your face. And yet, here we are: social media has permeated every level of society, from middle school hallways to corporate boardrooms.
The arts are no exception. Platforms like Instagram, Twitter, Facebook, and Snapchat have broken down barriers for artists in almost every field. But for all the good social media does—connecting musicians to fans, building brands, challenging gatekeepers—it can hinder as often as it helps.
As vital as social media is for an indie musician, it also takes time, dedication, and resources that many don’t have starting out. So to help independent and up and coming artists on their journey, here are some tips to make sure your social media presence stays on point.