Queens native Deem Spencer has something special about him. He isn't a flashy or in-your-face MC, but "soap" is utterly mesmerizing, with dexterous rapping, a mournful beat, and a clever video all hinting at just how much potential this young man has.
Speaking on "Soap," Deem told us, "As a kid some of the shit you get into changes your path and may stay with you your whole life. There's a lot of dumb ass things I did to impress people or to fit in and in the video I'm beating myself up over it. The title comes from the metaphor at the end: 'The greatest soap does nothing for a popped bubble.'"