If you like The Internet, listen to SiR.
If you're not already familiar with TDE's latest signee, now's the time to start. Like his new label mates, SiR is California-born, and that smooth West Coast is immediately present in his music. But rather than the vitriolic, insightful raps championed by Kendrick Lamar and Schoolboy Q, SiR's music is all about the croon. His most recent Her Too EP has that in common with fellow Californians The Internet, a band whose members are on a bit of a run themselves these days. Slinky R&B is back in a big way, and these two artists are part of the reason why.
"I never sat down and said I want to be an artist," SiR told Billboard. "I put music out [online] because I had so much and I didn’t know what to do with it, and the response was what made me want to be an artist."