Adam Grandmaison aka Adam22 is a polarizing figure, as are many of the people he interviews. He's a lifelong BMX rider and fan who has become an influential part of conteporary rap culture with his DIY No Jumper video podcasts and vlogs. Based out of his OnSomeShit store on Melrose in Los Angeles, Adam sits down with rising artists for in-depth, unfiltered interviews that often end up feeling like a conversation between old friends.
"The only thing that I want to do in rap is to let up and coming people tell their story," Adam says, and interviews with artists like Lil Yachty, Ugly God, XXXtentacion, Smokepurpp, Trippie Redd, and Action Bronson have racked up hundreds of millions of views. So how did a lifelong BMX fan in his mid-30s rack up hundreds of millions of views and gain the trust of so many rising rap stars?
We spent some time with him in Los Angeles to find out. Watch what went down above.