The ways in which we consume media have changed drastically in recent years. The music industry has been in a constant state of reinvention for as long as this site has been alive. Fortunately, through it all, the art of the music video has been resilient.
In fact, music videos might be more important than ever. More people consume music on YouTube than on any other streaming platform, and music videos are the best way for artists to convey that they have the total package—communicating their musical ability, visual identity, and charisma on screen. Plus, what else would we all make GIFs out of if it weren't for music videos?
2017 saw an abundance of creative, boundary-pushing videos from industry heavyweights and independent newcomers alike.
These are the 25 best music videos of the year.