This is not your typical hip-hop video. Saw it on iLLRoots.
“‘The Fire’ is one of my favorite tracks off HIGO and really feels like something you’d hear in the theater. The line ‘you don’t say good luck, you say don’t give up’ inspired me to create a period piece narrative that stays true to the lyrics while adding another layer to the interpretation.” – Director Rik Cordero
The Roots LP, How I Got Over, is in stores now.
Related: Magnetic Man ft. John Legend- “Getting Nowhere”