Earlier this week Prince started tweeting. This is important news for a few reasons. One of them being that it’s fucking Prince, tweeting. The others revolve around him being really good at it and that he’s also using the platform to promote some new music.
Last night the Purple One tweeted artwork and a snippet of a new song called “Breakfast Can Wait.” The promotional image is of Dave Chappelle dressed as Prince holding a plate of pancakes. This is hilarious on a number of levels and is probably the most genius marketing move we’ve seen in a while. At least since Big Sean willingly got dealt with on his own single to promote Hall of Fame.
Catch a preview of “Breakfast Can Wait” below. You can purchase a full version of the song over at Prince’s website.
Not sure why this is funny? Watch Charlie Murphy talk about the time he played basketball with Prince.