PMR Records has been slaying things since 2011, releasing music from bright young British talents across genres, with Julio Bashmore, Two Inch Punch, Jessie Ware’s, Disclosure, and L-Vis 1990 just a few of the artists to have releases on the label. Their next release will come from British duo No Artifical Colours, who have called on experienced vocalist Alex Mills to add some extra soul to their clanking, bassy house production on “Reach For Me.”
Sure, a lot of people are doing the big room vocals and bass-heavy house thing right now, but when it’s done well it still hits all the right spots. With PMR’s last single being grime anthem “German Whip” (listen below), this sees them going back to what they do best—dance music with a pop lean. Listen below.