London rapper Danny Seth is preparing to drop his three-years-in-the-making Perception album. There’s no official release date yet, but today Seth shared a third piece of the 17-track album, “Never Forget,” which features Toronto’s Jimmy Johnson. He also released the Perception album art and tracklist (above).
“Never Forget” (produced by Zach Nahome) is an epic, sweeping track that brings a little taste of skittering trap to the U.K. Of the album’s title, Seth tells HYPETRAK, “The word ‘perception’ has so much depth and meaning to it, especially when it comes to my story and the album. I always felt like even before people listen to my music they will always have a preconceived perception of me. I’m white, Jewish and from London, trying to take on the U.S. hip-hop scene. So the whole ideology of the tape is, leave your thoughts and notions behind and let my music change your perception, because when you close your eyes your ears open up.”
Listen to “Never Forget” below, and look for Perception‘s release in the coming weeks.