Image via REVILO

Image via REVILO

London singer REVILO’s first original release, “Apathy,” sounds like an unfortunate collision on paper: R&B and pop sensibilities filtered through industrial edge. In practice, the whole proves greater than the sum of the parts, an effective balance of raw energy and succinct songwriting that build distinctive atmosphere and emotion. “Apathy” doesn’t feel quite like a traditional “hit,” but it does capitalize on the darker joys of pop music, pointing to REVILO’s potential to stand out against a sea of SoundCloud artists recycling similar influences from an uninspired grab bag.