Image via PR

Image via PR

The soul-pop genre is so over-abundant now, that describing your music as such can almost act as a deterrent. As someone who listens to submissions on the daily, when I see a new artist’s sound described as soulful pop, I almost feel frustrated because I see that so often. Like damn, where’s that jazz/death metal/hip-hop fusion hiding? But then you listen to something as impressive as Rumours’ new single “I Do It All” and it reminds of two very important things: why that genre is so popular and how moving it can be when it’s truly done right.

The group is made up of Marion, Fede, and Mark, hailing from Norway and Italy (respectfully). Fede and Mark were childhood friends who began making music together until in 2013 they merged with vocalist Marion to create Rumours. Together, the trio is making a sound that weaves together touches of electronic beats, ambient piano riffs, and melodic vocals. It’s confident yet still vulnerable, a nice balance for a debut single.

Listen to “I Do It All” below.