Music consumers have so many options these days when it comes to music streaming. In hopes of winning over more loyal customers, each platform has to constantly bring new and innovative ideas to the forefront to beat out competitors. Today, Spotify made the announcement about their latest partnership with Genius.
Spotify has a vast catalog of music for listeners to choose from, while Genius has the annotated lyrics for many of those songs. Now, the two are joining forces to merge these worlds together for their “Behind The Lyrics” playlists. These new playlists will allow users to stream the music as lyrics and fun facts pop up on the screen. Some of the firsts artists to contribute to this new partnership includes Pusha T, Diplo and Tinashe—as of today, each artist currently has their own annotated playlist on Spotify.
Ilan Zechory—co-founder and President of Genius—told Billboard, “Genius is a living museum of songs packed with eye-opening, delightful, and downright obsessive musical knowledge.” Spotify hopes this new partnership will not only intrigue more music lovers to use their services, but engage more as well. “We’re proud to join forces with Spotify to take users behind the lyrics of some really interesting songs,” said Zechory. “There’s a lot to uncover, and we hope Spotify users and scholars everywhere have fun falling down the rabbit hole.”
Along with the individual playlists for Pusha T, Diplo, and Tinashe, Spotify has also released a hip-hop playlist with lyrics. Spotify users with iPhones (excluding iPhone 4 and 4s) will be able to see the lyrics to each song pop up on their screens when they stream the playlists from the Spotify app starting today (January 12).