The Weeknd's new campaign started with a haircut and the announcement of a new album called Starboy, and soon after, we got the Daft Punk-featuring title track and a new music video. Only a couple days later, more new music from The Weeknd surfaced. A song called "False Alarm" leaked online, and the early reactions suggest that this may be his most polarizing work yet.
Now The Weeknd has officially released the song via Apple Music. His album Starboy is scheduled for a November 25 release, but stay tuned, because it's starting to feel like the next couple months are going to be very busy for Abel Tesfaye.