When you see Director X's name associated with a music video, you know you're in for something special.
The man behind memorable, eye-catching visuals like Drake's "Hotline Bling," Kendrick Lamar's "King Kunta," and Usher's "Yeah," the Canadian director's latest video comes in the form of a luminous treatment for DJ Snake's "The Half" featuring Young Thug, Jeremih, and Swizz Beatz.
Collaborating with Steve Goncalves & Nonotak, X put the high profile artists in a giant art installation made of beams of light and let the song's explosive drops (and a few models) do the rest.
Shout out to Swizz's gold jacket.
Check out the video above (and keep in mind this thing should probably have come with one of those flashing light seizure warnings). It's wild.