Jimi is only 18 and hasn't even graduated high school yet but already has his own magazine and with the help of producer Milo Orchis, creates pretty solid music. With "Escape," Jimi gives listeners a chance to feel what a winter in Scandanavia. He told us, "Escape is about feeling lonely, stuck and in love. I wrote it during winter break last year. Winters in Norway are really dark and depressing and I just wanted to get away. Just be like anywhere else other than this cold, boring hometown where my house is. So I made something that reflected that."
The song was the lead single off of his MEMORIA EP and an introduction into the sound that young artist and producer have been curating since they met during summer camp as eighth graders.
Speaking on the video, Jimi told us, "When it comes to the video I wanted to create this love story, but at the same time have it keep the dark feeling I felt from listen to the song. I also really like the concept of making out. Such a beautiful way of showing affection. That’s what I started with, then my friend Anders Gjærde came up with the idea to use this red filter on the video which made the whole mood. Anders recently befriended a really talented director named August Strand at this film school he goes to so we talked to him about helping us and he was down. We shot the video in two nights and I’m really happy with the result. It makes me feel a lot. Which is to me the most important thing when it comes to art. Hopefully I can evoke feeling in others who watch it as well."
Check out "Escape" at the top of the page.