Arcade Fire loves to enourage interaction. Remember their video for “The Wilderness Downtown“? Once again, they are getting their viewers involved by incorporating technology into their newest clip. The “Sprawl 2” video allows you to control the movements in the video with a webcam and your body, or with a mouse, for those only into cyber-dancing. Watch the interactive video here.
Sounds fun, but unfortunately, I keep tape over my webcam because I don’t like my computer looking at me. I tried the mouse version, but it is clearly not the way to go. They also made a traditional, non-interactive video for the anti-interactive, passive, or paranoid-of-webcam viewers. Swoop! Watch that below.