How do you promote an artist like Willis Earl Beal? In the age of social media, Willis isn’t even on Facebook. Up until now, he’s been completely self-contained, promoting his own music through flyers (like, on paper) and rarely performing live. His lo-fi, soulful sound caught on and got the attention of XL Recordings, but seeing his next steps is going to be very interesting.

For the video for the beautiful “Evening’s Kiss,” Willis takes on the role of animator and director and keeps things as simple as they should be for a track of this nature. Check it out below, and read about the time I called Willis Earl Beal.