For the past 11 consecutive years, the Coachella Valley Music & Arts Festival has served as somewhat of an unofficial kickoff to the summer music festival season. When the event’s promoting organization, Goldenvoice, announced that the 2012 festival would consist of two full weekends fans quickly responded by selling out both in short order.
Recognizing an opportunity to capitalize on the event’s popularity, organizers are now in discussions with the city of Indio, CA to not only lock up an agreement to keep its home in the desert through 2030, they are also exploring ways to spread the Coachella fun across five separate festivals.
The details of this potential structure are still being negotiated, but according to city documents it could result in three spring festivals and two in the fall. Attendance ceilings are also being reconsidered, which if adjusted could allow for up to 99,000 people on the festival grounds per event.
Further specifics about the possible Coachella expansion can be found in this LA Times article.