In an interview for the December issue of Esquire, Jack White – though also an eccentric, strange individual – expressed some strong opinions about the pop equivalent to his rock’n’roll oddball persona, Lady Gaga.

Says Jack White of the unpredictable Gaga: “I don’t think she lives it because it’s all artifice […] It’s all image with no meaning behind it. You can’t sink your teeth into it. It’s a sound bite. It’s very of this age, because that’s what people want.”

Those are some strong opinions, but I suggest that one should take this with a grain of salt, considering that White also claims that “he remade himself as the saviour of rock’n’roll,” hates Twitter, and believes that “the goal of modern celebrity is to make yourself into the lowest common denominator.” That Jack White.