From signing a Yankee to signing with Universal Music Group, Jay-Z has been making some interesting moves lately. Hov and Roc Nation have entered into a multi-year, worldwide partnership with UMG. Effectively immediately, Roc Nation will operate as a standalone label under Universal, and Roc Nation artists will release their albums through Universal.
Of the announce, Chairman and CEO of UMG Lucien Grainge had the following to say:
“In just five years, Roc Nation has established itself as one of the most successful brands in music with a reputation for developing some of today¹s most influential and popular talent. Not only does this agreement provide a dynamic platform for Roc Nation’s exciting emerging artists, it extends our relationship with the extraordinary Rihanna and represents a homecoming for JAY Z-a brilliant artist and entrepreneur, who has been a creative cornerstone of our company. All of us at UMG are thrilled that JAY and Roc Nation chose UMG as their partners, knowing we will support their artists with a level of resources, expertise and passion that is simply unmatched in the industry.”
Jay-Z also made a statement:
“We are looking forward to working with Lucian and the incredible team he’s assembled at Universal. We would like to applaud Lucian for collaborating with us to strike a new age deal. This agreement presents a unique opportunity for Roc Nation’s artists-being able to continue to operate as an independent label with the strength, power and reach of the best major. I look forward to a long and prosperous collaboration with UMG. It feels good to be home.”