It was clear from the off that Marz Leon understood the importance of a having a strong visual identity to back up her music, and she continues that in her new “Fire” video. It’s an uncluttered affair, a (mainly) black and white shot of LA-based Marz staring dead into your eyes as she sings, “I keep playing with fire, I keep burning.” Simple but effective.

Watch the video above, and listen to our premiere of her debut single “L O N E R” here.

Related: The Best New Artists of June 2014